Prashant Issar, founder of the Ishaara restaurant chain, is reshaping India’s hospitality industry by combining business success with social responsibility.
His restaurants not only serve delicious food but also employ deaf individuals as serving staff.
This approach has made Ishaara both profitable and impactful, proving that businesses can make a difference in society.
1. The Inspiration Behind Ishaara
Issar’s idea for Ishaara began when he saw a video from Toronto about a restaurant with deaf serving staff.
Inspired by this, he returned to India, aiming to establish a full-service restaurant that could employ deaf individuals as servers.
However, Issar was clear that Ishaara would not rely on this concept as a novelty.
“We are a restaurant first,” he says, ensuring that quality food and excellent service are at the heart of the brand.
For safety reasons, only hearing staff work in the kitchen, while all servers are deaf.
2. Building Trust with the Deaf Community
Initially, Issar faced challenges in gaining the trust of his deaf employees and their families, many of whom were protective due to their children’s vulnerabilities.
He realized that deaf children in economically challenged families often face stigma, which can lead to frustration and distrust.
To bridge this gap, Issar learned sign language, communicated directly with families, and provided solutions like arranging safe transport for night shifts.
This effort showed a genuine commitment to understanding and supporting his employees.
3. Making Customers Comfortable
To ensure customers felt at ease, Issar created a unique ordering system.
He hired a designer to develop a menu with simple gestures that customers can use to place orders.
For example, if someone wants a dish from the tandoor section, they can make a “T” shape and hold up a number.
Alternatively, customers can simply point to menu items.
Upon entering the restaurant, a manager introduces the server and explains how to order.
This approach has kept the dining experience smooth and enjoyable—without a single complaint to date.
4. Positive Impact and Rewards
Issar’s commitment extends beyond financial gain.
He recalls two business school principles: generate wealth for society, not only for yourself, and prioritize integrity and commitment.
By hiring deaf servers, Issar has helped them move from dependence to independence.
Many employees now support their families; some have even been able to purchase household items, like a couch or an iPhone.
This empowerment has boosted their confidence, income, and sense of purpose.
Conclusion:
Prashant Issar’s Ishaara restaurant chain demonstrates how inclusive hiring can lead to both profitability and social impact.
By employing deaf servers, he has shown that a business focused on quality food and a unique customer experience can also drive positive change.
This case study, based on insights from IndiaToday.in, illustrates how clear principles and a commitment to social responsibility can make a meaningful difference in business and society alike.
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